Tag: marketing

Are you using your customer data effectively?

Posted by Kishau Rogers - April 22, 2011 - Business women out shopping

A study performed by UC San Diego researchers estimates that in 2008 approximately 9.57 zettabytes of data was transmitted around the world.  Everyone is collecting data.  Many businesses are offering reward cards, coupons, premium memberships and other discounts in exchange for collecting customer data.  You can barely perform a simple task like purchasing milk without [...]

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Your Web Project: 8 Ideas to Generate Buzz BEFORE Your Launch Date

Posted by Kishau Rogers - April 13, 2011 - Business, Software Development, Web Development iStock_000010316568XSmall

Your web project development is completed!   You are visualizing the thousands upon thousands of new customers and clients that will sign up upon realizing that your launch date has arrived.   However, you may realize quickly that marketing your new web application or website is an entirely different animal from implementing it.  If you [...]

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New Rules for Email Marketing (subtitled: Don’t be a spammer in 2010)

Posted by Kishau Rogers - December 23, 2009 - Business

In April 2009, Epsilon explored consumer behaviors and attitudes about permission based email by surveying over 4000 consumers in 13 countries. Many small businesses are shifting their marketing efforts toward digital communications such as email and social networks. While traditional forms of marketing are still used, the low cost and real-time nature of digital communication [...]

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