Tag: customer service

Are you using your customer data effectively?

Posted by Kishau Rogers - April 22, 2011 - Business women out shopping

A study performed by UC San Diego researchers estimates that in 2008 approximately 9.57 zettabytes of data was transmitted around the world.  Everyone is collecting data.  Many businesses are offering reward cards, coupons, premium memberships and other discounts in exchange for collecting customer data.  You can barely perform a simple task like purchasing milk without [...]

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Offering Effective Online User Support: What types of assistance should you offer your web users?

Posted by Kishau Rogers - April 14, 2011 - Software Development iStock_000002616447XSmall

Have you ever required additional assistance while online, only to learn that the company has provided no phone number or timely method of support? Or perhaps there aren’t any help files or knowledge bases available?  Ineffective user assistance can frustrate your customers and create a negative customer experience. Therefore it is important to spend some time ensuring that you’ve offered effective user assistance. Provided are the types of online user support that you may consider:

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My Pennies Make Dollars (subtitled: The Power of Social Media)

Posted by Kishau Rogers - October 9, 2009 - Business, Social Media

Last week I had some “beef” with one of my service providers. The “Cliff Notes” version is that I pay them a monthly fee for an add-on service on one of my dedicated servers. I signed up for the service in 2006 and have paid monthly since that date. I’ve been a loyal customer to [...]

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Content Review Workshop – Defining your online customer service standards

Posted by Kishau Rogers - August 27, 2009 - Business, Web Development, Workshops iStock_000014694549Small

Day 4: Serving customers is a required activity for everyone in business. There are certainly differences in the method for providing service to online vs. offline customers, however you should provide customer service in a consistent and predictable manner for all customers. Here are a few tips for defining and supporting your customer service standards in your website content.

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Content Review Workshop – Customer Focused Content Planning

Posted by Kishau Rogers - August 25, 2009 - Business, Web Development, Workshops iStock_000011847540Small

Day 2: Developing a Customer Focused Content Plan Taking inventory of your existing content is the first step toward ensuring that your website content provides value to your target audience and is effective in meeting your business goals. Once you’ve documented the content current available, the next step is to (re)define and evaluate your target [...]

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