Thanks for following the Websmith Group Blog & Social Media Pages! We’d like to offer you a free copy of the first revision of “Getting Started: Planning Your Website Content.” The goal for the workbook is to provide a strategic method for planning your web content. In the guide, we focus on: How to align [...]
Read More
Day 5: Tips for Developing Unique and Compelling Website Content In developing content for your website, it is not only important that you consider what information to communicate, but how to communicate that information. Writing unique website content that compels a visitor to take action can take some effort (unless that’s your gift). To ensure [...]
Read More
Day 4: Serving customers is a required activity for everyone in business. There are certainly differences in the method for providing service to online vs. offline customers, however you should provide customer service in a consistent and predictable manner for all customers. Here are a few tips for defining and supporting your customer service standards in your website content.
Read More
Day 3: Using Content to Create Trust & Build Confidence When a new visitor visits your website there are many questions that they need answered as quickly as possible. It doesn’t take much for a visitor to decide that doing business with your organization poses too great of a risk. This is particularly true if [...]
Read More
Day 2: Developing a Customer Focused Content Plan Taking inventory of your existing content is the first step toward ensuring that your website content provides value to your target audience and is effective in meeting your business goals. Once you’ve documented the content current available, the next step is to (re)define and evaluate your target [...]
Read More
Join our mailing list to receive our articles and resources via email. We promise to never sell, rent, or hustle away your email address to any outside party and all unsubscribe requests are honored immediately (pinky swear).
© 2012 Websmith Group. All rights reserved. 1403 Pemberton Road, Suite 302, Richmond, VA 23238
