Keyword research is an important step in optimizing your website for search engine placement.  The first step to keyword identification is to develop a listing of the keywords and phrases that your target customers will likely use to search for your product or service.   Then, you will need to research those keywords to determine:

1. The average search volume – how often are people searching on these keywords/phrases?
2. How competitive is the keyword – how difficult is it to obtain top listing?
3. Does the keyword/phrase provide a high probability of driving well qualified leads to your site – is the keyword/phrase specific enough to reach your target audience?

The following are a few free tools that will provide data to assist you in identifying the most effective keywords/phrases.

Google Insights

URL:  http://www.google.com/insights/search/#

Keyword Data Provided:    Search volume, search trends by regions, categories, time frames and other properties.

Wordtracker Keyword Suggestion Tool (Free Version)

URL:  http://freekeywords.wordtracker.com/

Keyword Data Provided:   Average daily search volume and up to 100 related keywords/phrases to consider.

Trellian Keyword Discovery (Free Trial Version)

URL:  http://www.keyworddiscovery.com/keyword-plans.html

Keyword Data Provided:  Searches per day, Keyword Effectiveness Indicator, Access to Regional data and more (see plans)

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2 Responses to “Free Keyword Research Tools”

1. keyword-research.info says:

   April 1, 2009 at 1:25 am

   Hey Kishau.

   I agree that those are some of the best free keyword research tools. You might also want to check out wordpot and some others on my free keyword research tool list. Let me know what you think of my list and if you know any other tools I should be adding to that list. Thanks.

   Reply
2. Kishau Rogers says:

   April 2, 2009 at 8:28 am

   Thanks for the additional resource. I will be sure to check it out!

   Reply
3. Latest trellian keyword tool news - MONSTER KEY WORD BASICS…. | Keyword Suggestion Tools says:

   August 11, 2009 at 8:14 pm

   [...] Free Keyword Research Tools [...]

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