Free Keyword Research Tools

Posted by Kishau Rogers - March 20, 2009 - Apps, Tools and Reviews - View Comments

 

Keyword research is an important step in optimizing your website for search engine placement.  The first step to keyword identification is to develop a listing of the keywords and phrases that your target customers will likely use to search for your product or service.   Then, you will need to research those keywords to determine:

  1. The average search volume – how often are people searching on these keywords/phrases?
  2. How competitive is the keyword – how difficult is it to obtain top listing?
  3. Does the keyword/phrase provide a high probability of driving well qualified leads to your site – is the keyword/phrase specific enough to reach your target audience?

The following are a few free tools that will provide data to assist you in identifying the most effective keywords/phrases.

Google Insights

URL:  http://www.google.com/insights/search/#

Keyword Data Provided:    Search volume, search trends by regions, categories, time frames and other properties.

Wordtracker Keyword Suggestion Tool (Free Version)

URL:  http://freekeywords.wordtracker.com/

Keyword Data Provided:   Average daily search volume and up to 100 related keywords/phrases to consider.

Trellian Keyword Discovery (Free Trial Version)

URL:  http://www.keyworddiscovery.com/keyword-plans.html

Keyword Data Provided:  Searches per day, Keyword Effectiveness Indicator, Access to Regional data and more (see plans)

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Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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  • http://www.keyword-research.info keyword-research.info

    Hey Kishau.

    I agree that those are some of the best free keyword research tools. You might also want to check out wordpot and some others on my free keyword research tool list. Let me know what you think of my list and if you know any other tools I should be adding to that list. Thanks.

  • http://www.websmithgroup.com Kishau Rogers

    Thanks for the additional resource. I will be sure to check it out!

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