Search engines remain the leading method for finding information, products and services on the internet. Over 10 million searches were performed in August 2009 alone (source: Nielsen). Therefore, understanding how search engines work is important if having potential customers find you via search engines is ONE of your lead generation strategies (keywords: “one of”).

I will be posting a series of resources and videos that will help you better understand search engines and determine how much you are willing to invest in services & strategies for improving your search engine ranking. First, watch this 5 minute clip explaining the purpose of search engines, how they’ve evolved, and how they deliver & determine results to your queries (in general). The clip features Terry Winograd is Professor of Computer Science at Stanford University (Copyright: British Broadcasting Corporation. All Rights Reserved).

Video URL (http://www.youtube.com/watch?v=QLDHih81zX0)