The Signoff – When is Done Done

NOTE: This the eighth segment of a 9-part series on how to create a successful small business website. If you’re planning to create a new small business website or enhance an existing website, this series will help you improve your chances for success. Step 8 involves approving the final product for implementation.

During the testing phase, you should have accomplished the following:

1. Resolved all glitches and technical issues that prevent your visitors from using the site as ‘intended’.
2. Updated the website to resolve any user interface (layout, functionality) issues that are critical to your site’s success. For example, if during the testing phase, you learn that the most of your test users had a difficult time finding or using your website navigation area, you should definitely resolve this issue before ‘going live.’ These are the issues that cause your visitors to leave the site (due to confusion, error or annoyance).
3. Developed a listing of potential future enhancements. You are certain to receive feedback on features that are not included in this initial implementation. Create a “wish list” containing these items and plan to revisit them when you begin to plan for your next website enhancement.

Now that you’ve completed the testing phase and received valuable feedback from your test group, it is time to signoff on the project and schedule the launch date. The signoff process will vary depending on your website team or developer. However, you should always state in writing that you approve of the final product and schedule the actual date that you would like to “go live”.

NOTE: “Go live” is basically a phrase to state that you’re ready to launch the website and make it available for public viewing.

Resist the urge to launch the site if there are “loose ends” or other items to be completed. “Loose ends” should either be completed during the development and testing phases or considered for the next phase.

It is done. And it is not perfect. Sounds weird, but it’s true. If you’re having trouble checking the completion box because of the pesky wish list of cool & suggested features, you will be happy to learn that most successful ventures are works in progress. And if you’ve performed the following tasks, you’re ahead of the curve and on the path to success:

• Documented realistic goals & objectives for this phase of the project. This will help you target your marketing efforts more effectively.
• Resolved any technical glitches or issues that prevent an effective user experience. You want to maintain a high level of quality.
• If you have stayed within or close to the original scope of your project, you should be within your budget and near your expected deadline. This is important to ensuring that you’re not borrowing resources that could be used during the next enhancement phase.

Once you’ve issued the final signoff, you have stated that the project is complete. The next step is measuring the outcome of your project. Congratulations! It is done.

ANNOUNCEMENT: Subscribers will receive a FREE eBook containing extended versions of Steps 1 – 9, as well as accompanying worksheets for managing your project. If you would like to receive the FREE ebook, join/fan the Websmith Group Facebook Page or subscribe to our eNewsletter.