HOMEWORK: Revisiting your website navigation
Review Your Website Navigation
What is the first link on your website … actually, what is first link following the ‘Home’ link? On many small business websites, it’s the ‘Company information’ or the ‘About us’ link. Rethink your navigational structure by considering your target customers needs first. Perhaps most of your website visitors are potential new customers that after reading the home page, they’re most likely to want to know more ‘About’ your company. Or perhaps your customers prefer to quickly buy a widget, download an article or make an appointment. Prioritize your navigational links based on the needs of your customers first. HOMEWORK
Select a few well-known and successful companies. Visit their websites to review their navigational structure. What is the first link on their home pages (don’t include the Home link). I selected Disney, IBM and Elizabeth Arden’s Red Door Spa. The first link on the IBM website is ‘SOLUTIONS’ (customer-focused). The first link on the Disney website is ‘Movies’. The first link on the Red Door spa site is services. All three companies have a link to their company information pages in the footer of the site.
About author:
Kishau Rogers is the founder of Websmith Group, a website development company. Her mission is to connect small to mid-sized businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers has over fourteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on tools and best practices for maintaining an effective web presence. Kishau maintains an ongoing partnership with her clients in defining strategies to ensure effective, dynamic and innovation web solutions.
All entries by Kishau Rogers
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- 10 Basic Components that Every Small Business Website Needs | website solutions | website advice | small business success
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Resources
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Content Planning Guide for Small Businesses
The Content Planning Guide contains an organized list of the areas of content featured on most small business websites. Feel free to use the guide
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Content Planning Guide for Church Websites
This Content Planning Guide contains an organized list of the areas of content featured on most church or religious institution websites. Feel free to use
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Content Planning Guide for Community Websites
This Content Planning Guide contains an organized list of the areas of content featured on most community or civic association websites. Feel free to use
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Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .
Jason Rakowski
Thanks Jason. I’ve added your blog to my feed as well. Great customer service ideas! I look forward to reading more of your entries.
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