Understanding what makes your website work All website owners should have a plan for getting their site back online in case of an emergency. To develop an effective emergency plan, you must first understand what services are required to ensure that your website works properly. The resource provided below provides a template for reviewing your [...]
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Day 5: Tips for Developing Unique and Compelling Website Content In developing content for your website, it is not only important that you consider what information to communicate, but how to communicate that information. Writing unique website content that compels a visitor to take action can take some effort (unless that’s your gift). To ensure [...]
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Day 4: Serving customers is a required activity for everyone in business. There are certainly differences in the method for providing service to online vs. offline customers, however you should provide customer service in a consistent and predictable manner for all customers. Here are a few tips for defining and supporting your customer service standards in your website content.
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Day 3: Using Content to Create Trust & Build Confidence When a new visitor visits your website there are many questions that they need answered as quickly as possible. It doesn’t take much for a visitor to decide that doing business with your organization poses too great of a risk. This is particularly true if [...]
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Day 2: Developing a Customer Focused Content Plan Taking inventory of your existing content is the first step toward ensuring that your website content provides value to your target audience and is effective in meeting your business goals. Once you’ve documented the content current available, the next step is to (re)define and evaluate your target [...]
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