Small Business Website Tips

In your opinion, what is the biggest website challenge for small businesses?

March 3, 2009 by Kishau Rogers · Comments

Question: What is your biggest website challenge?

I’m looking for real stories on the biggest challenges that entrepreneurs face when building an effective online presence. I will include recommended solution(s) for the Top 3 challenges provided.

So my question for you is, as a small business owner/entrepreneur, what are your biggest website challenges? Or what do you think are the biggest website challenges that small businesses face? Please provide your answers in the comments section or email me directly.

Your input is much appreciated!

Kishau Rogers

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Tagged: Question, small business

Kishau Rogers

Sean, Thanks for commenting. Excellent points. Content development is definitely a barrier, particularly for solo-entrepreneurs or small business that lack the resources (time, money, people) to assist with ongoing content generation.

Sean

Content and follow through.

Too many times I see sites launch without actual content, and a good stakeholder in the company. For some reason companies see getting a website up as mostly a technical feat, not as an HR issue, or content expert issue.

Many times if a company does assign someone to handle content, it isn't handled appropriately. They aren't a launch and forget action.

Kishau Rogers

I agree re: "with a bit of software and skill, any one can put up a website and make unsubstantiated claims"

IMO this is a huge problem, particularly for companies with business models that rely on a fair amount of online traffic. Due to the amount of competition, it is expected that 'some' companies will resort to "trickery" to drive traffic to their websites.

What I'm noticing is that companies tend to do well (long term) with marketing plans that include offline as well as online strategies.

Thanks so much for your comments! Much appreciated.

BTW, great site. Very intuitive & clean layout.

Peter Stone

The biggest hurdle we have been facing is traffic. We can spend a great deal of time and money to provide the best evidence-based practiced programs for people who struggle with life. Unfortunately, our efforts get convoluted in all the traffic supplied by less professional sites. We are a nonprofit advocacy that promotes professional practice on the internet. We are pushing for recognition to online education, counseling, and support. As it stands, with a bit of software and skill, any one can put up a website and make unsubstantiated claims. In the end, people get hurt and no one is accountable. The problem is we get lost or people lose faith in web-based resources. It is a problem.