With the growing number of technologies available for enhancing business websites, it is likely that you will be served by multiple providers as your website grows.   Even if you have a dedicated web services team, is important that YOU, the business and website owner, are informed regarding the number of providers responsible for making sure that your website works.  A Web Information Worksheet allows you to electronically document all information pertaining to your website.

Documenting this information is important for the following reasons:

1.  Become aware of the components that make your website work.

It is sometimes not obvious who to contact for web maintenance needs.  At minimum most website owners are dealing with at least two providers:  a web hosting provider and a domain name registrar.  If you have other technologies installed on your site such as e-commerce, then you can add a shopping cart vendor and perhaps a payment gateway provider to that list as well.  The list can become long, therefore it is important that you’re aware of the components required to make your website work. If you encounter an issue and need to contact the necessary party for support, you can quickly determine who to contact.

2.  Become more efficient on web enhancement and maintenance projects

This is a great resource to provide to your web service team at the start of a web enhancement project or for reference in case of emergency.  At the start of most web enhancement projects, you are generally asked for some information that will allow your service providers to perform the enhancement work.  Information such as your hosting vendor and domain name registrar may be helpful.  Don’t waste time searching through 5-year old emails looking for that hosting account number or even worse trying to identify who actually hosts your website.  This is information that you should know, however having a Web Information Worksheet makes it easier to quickly provide the necessary information to your web team.

3.  Identify opportunities for improvement

You may complete your worksheet and realize that you are relying on too many vendors for your comfort.  Having this information a central location will allow you to identify opportunities for you to streamline and/or aggregate a few of your web services.  You may save money in the process as well.

4.  Identify vulnerabilities

Alternatively, you may learn that you are relying on one single provider for all of your necessary web services.  This could highlight a vulnerability in the event that the provider becomes unavailable to provide service.

Receive a copy of our Web Information Worksheet

A Web Information Worksheet can save your business time and money and also provide timely information in the case of a website emergency or if you’re starting a future website enhancement project. To receive your copy of our Web Information Worksheet and other resources that will help you manage your web and application development projects, subscribe to our Web Resources eNewsletter.

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Thanks for following the Websmith Group Blog & Social Media Pages!  We’d like to offer you a free copy of the first revision of “Getting Started: Planning Your Website Content.” The goal for the workbook is to provide a strategic method for planning your web content. In the guide, we focus on:

• How to align your content with your business goals
• How to identify customer focused content
• How to identify content that will build trust and credibility
• How to add your unique voice and identify compelling content

This is the first of several workbooks that will be published in our PLAN series. We are offering the book for free to our newsletter subscribers. In return we only ask for your feedback and comments on how you plan to use the workbook and how we can enhance it in the future.

Thanks again for following the Websmith Group Blog & Social Media Pages!

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Many companies have begun to incorporate social media into their marketing strategy.  Regarding online brand protection, prior to the rapid evolution of social media networks, businesses were mostly concerned with claiming their preferred domain name.  Currently, one of the concerns that business owners face is how to protect and claim their brand across the hundreds (if not thousands) of social media services.   In April, I had an opportunity to speak with Sara Czyzewicz from Claim.io. Sara is the Co-Founder of Olive Interactive, LLC. Claim.io, an Olive Interactive product, allows you to claim your name and protect your brand on 300 social media networks.  Here is the transcript & audio of our conversation.

Audio/Podcast

Transcript

Kishau: I’m really pleased that you were available to give us more information about your product. Tell us more about ClaimIO? Is it a service? Is it a product?

Sara: Absolutely. Claim.io is a service of Olive Interactive, which basically secures your brand or your name across 300 of the top social media and social networking sites. So basically, we register your vanity URL and username as well as upload initial content for your brand.

Kishau:  You’ve said that this is a product of Olive Interactive. Could you tell us more about your company?

Sara: Sure Olive Interactive is an LLC formed in 2008. Myself and Aaron Calenburg are the two current core co-founders. We initially meet and formed this business in Bolder, CO and we have since moved it to headquarter in Providence, RI.

Kishau: Regarding the service Claim.io, many businesses are trimming their budgets and most business owners have two questions when approaching new services: “How much does it cost” and “How does this help me meet my business goals”. Can you provide more information regarding the value for using Claim.io.

Sara: Sure Absolutely, Claim.io is like the social media of domain registration. 10+ years ago it was important to get your name.com, now it’s really important to get your socialmediaURL/yourname; that’s in the URL and claim that username and especially important because if someone claims it before you its really difficult to get it back, if you can even do so. So the prices, you can claim 100, 150, or 300 social networking sites and those go for $129, $179, and $329 respectively.

Kishau:  This is a fixed price point? So those are your packages 100, 150, 300 (social networks)?

Sara: Exactly.

Kishau:  How exactly does the process work? How do you sign up?

Sara: You go to Claim.io and you enter your basic personal or business/company information as well as a profile bio. There’s a short bio and a long bio. Depending on what the social media site allows, we’ll use one or the other, as well as a link to your main website, and a photo of yourself or a logo of your business.

Kishau: What’s your turnaround time?

Sara: Takes about 5-7 business days for the 300 services; so for the 150 or 100 [packages], a little less.

Kishau: When businesses sign up, what do they need to have completed and available in order for you to get this done for them?

Sara: Essentially their profile information which is basically your name and birthday. We will only use that personal information if it’s absolutely necessary for sign up for those sites.  Also, the link back to your website, and the logo of your business, as well as a short and long bio of what your business is or who you are personally will be uploaded on these sites.

Kishau: You mentioned an extended bio, do you simply register the username for the price you quoted, are you actually creating a profile on each service?

Sara:   Many of these sites allow a photo and a link to your website which is great for SEO, and not only are we claiming that vanity URL and that username but we are establishing you on that site so once they go to socialmediasite.com/yourcompanyname they can actually get a brief overview of who you are, your logo and link back to your site.

Kishau: And what happens if your first choice username is not available?

Sara: We actually check up to four usernames. So we check your 1^st and if that’s not available we’ll check your 2^nd; if that’s not available, we’ll check your 3^rd and then your 4^th choice. And then once your order is complete, you get a report saying ‘such-n-such’ usernames were registered on these sites, <usernames> on those sites etc. So if any of them were unavailable, then you’ll see that in your report. If you have any brand name that you want to try to get on another social site which is already registered then you know which ones to go after.

Kishau: How does your company ensure the usernames requested does not violate an existing trademark and how do you protect businesses from identity theft and squatters?

Sara: We do a sufficient amount of research on our clients as they come in to ensure that they actually represent or own the brand that they are claiming. Additionally, it’s very clear in our Terms Of Use that identity squanders will not be accepted or tolerated at all.

Kishau: There are so many social media services available; you’ve mentioned 300 that your company offers.  How did you decide which social media services to include and what are your plans in the future for including new services as they launch?

Sara: So our list of 300 is actually changing on weekly basis almost because it uses social media usage statistics collected from Olive Interactive’s initial product VanityID which basically tracks which social networks are being utilized and which ones are the most popular currently.

Kishau: My last question, just to give our readers a better sense of how they can use your service in their businesses, can you provide some examples of some of the industries that you’ve served?

Sara: Absolutely, we’ve registered friends and usernames for DJ’s and sports teams and individual marketing professionals and lawyers who are representing a company that’s protecting their trademark and it’s all over the board.  Anybody who really has a name or a company name worth protecting.

Kishau: I appreciate you providing this information.  This does seem like a very valuable service for businesses. I would like you to indicate again how exactly they can get started with your service by providing the domain name, spelling it out, and how to sign up.

Sara:  To sign-up, you can go to Claim.io and if you have any questions or just want to say hi, my email is sara@claim.io

Kishau: Thanks a lot Sara! We really appreciate your time and thank you for providing more information.

Many thanks to Sara Czyzewicz, co-founder of Claim.io, for the opportunity to learn more about the service. Visit http://www.claim.io to learn more about their current packages. Also, please note in the comments section if you have used Claim.io or plan to use the service in the near future. ~Kishau Rogers

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Understanding what makes your website work

All website owners should have a plan for getting their site back online in case of an emergency. To develop an effective emergency plan, you must first understand what services are required to ensure that your website works properly. The resource provided below provides a template for reviewing your website service providers. For each area of service there is a check box to indicate if this service or product is “mission critical”. By mission critical, I mean that without the service or product your website is useless. This is step 1 in developing a plan. For each area of service, you will want to note the vendor or person providing (supporting) the service or product. This will be helpful later as you assess your level of vulnerability and as you develop a backup plan for each.

The Resource

Step 1: Developing a Website Emergency Plan
The Website Information Worksheet

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Day 5: Tips for Developing Unique and Compelling Website Content

In developing content for your website, it is not only important that you consider what information to communicate, but how to communicate that information. Writing unique website content that compels a visitor to take action can take some effort (unless that’s your gift). To ensure that your content resonates with your target audience, you must first have a good understanding of the message you are trying to convey and your target audience and their values.

Writing compelling content involves more than ensuring that your sentences are well structured, grammatically correct and void of spelling and punctuation errors. You must communicate your information in a way that speaks to your target audience and supports the brand that you’re trying to create or maintain.

The Message

Define what you’d like your visitors to understand about you and your business. What are your business values? What is the “big picture” message that you’d like to convey?

The Content

Ensure that all of your website content supports this message.  Here are a few simple tips for ensuring that your content supports your unique business brand while serving the needs of your visitors:

1. Use of stories – Use real customer stories, case studies or testimonials to support your sales copy. Real stories are unique selling points if you express them effectively. When telling customer stories, be sure to include only compelling information that is valuable to your target audience; eliminate the rest.
2. Catchy taglines or slogans – Create a tagline or slogan that is a memorable, yet brief statement of why the visitor should buy the product or service
3. Be real – Write as if you are speaking to a customer.
4. Use a consistent tone – Depending on your target audience, your content may portray a casual or formal tone. Be sure you maintain a consistent ‘voice’ throughout the website.
5. Eliminate jargon – Omit language that your customers don’t use naturally. You certainly want well-written content, but it should be not be difficult to understand or require that visitors have a dictionary nearby.
6. Use media – The use of video and audio are very effective if produced properly. People often “scan” websites. They are more likely to watch a video or listen to audio, if it’s interesting and of value to them.
7. Declutter – Eliminate any content that does not align with your “brand”

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Day 4: Defining your online customer service standards

Serving customers is a required activity for everyone in business. There are certainly differences in the method for providing service to online vs. offline customers, however you should provide customer service in a consistent and predictable manner for all customers.

The Standard

You can begin to develop a customer service standard by defining the following levels of support for your company:

1. When is it appropriate for someone to contact you? Are there questions or issues that are unrelated to your business? Are there questions that violate your terms with the customer (ex: questions re: refunds, job postings etc.)?
2. Preferred Method of Contact – What is the best way for customers to reach you? There’s not really a right or wrong answer, but you want to consider the needs of your customers. Also, it’s best that the method of contact for issues that require urgent attention be separated from ‘general’ support issues and questions.
3. What are your operating hours – Most small to mid size business have operating hours and can not afford to be available 24/7/365. Are there time periods during which you and/or your business are unavailable to provide support? Are there exceptions to this rule (i.e. life is hanging in the balance) or is it set in stone? Manage expectations by noting your operating hours in the website contact areas.
4. Turnaround time – What can customers expect in terms of how quickly you’re available to respond to their issue(s)?

The Content

Once you’ve defined your levels of support, ensure that you have developed website content that align with those standards. Here are a few ideas to get you started:

Example: The Information / Help Page

This is your method for answering questions from customers that couldn’t obtain the information elsewhere on your website, for whatever reason. If you tend to receive the same question repeatedly, you will want to consider including this information in a prominent location on your product/service pages or providing it in a FAQ (Frequently Asked Questions) area.

1. When is it appropriate for someone to contact you with questions or inquiries? If you receive the same question frequently, consider including that information on your product/service pages or on a FAQ (Frequently Asked Questions) page. Providing the answer as quickly as possible should be the goal. Reserve your support hours to questions that have to be dealt with on a case-by-case basis.
2. Preferred Method of Contact for Inquiries – What is the best way for customers to make an inquiry? Are customers required to submit their question via a contact form? Are they required to call you? Is there a Live Chat feature on the website? The method for asking a question should be obvious.
3. What are your operating hours for responding to inquiries – During business hours only?
4. Turnaround time – What can customers expect in terms of how quickly you’re available to respond to inquiries? What is your standard for responding to those inquiries (within 24 hours, immediately, 8 hours, 2 hours, 48 hours)? This information should be transparent to the customer. Perhaps on the contact page you would indicate that the customer can expect to receive a response within a specific timeframe. Or you could use an auto-responder system to email this information to their mail account.

Example: The Billing Support Pages

For websites that accept online payments, it is critical that you highlight your billing procedures on the website. Providing this information on the website is necessary due to the fact that the customer is not standing in front of you. With in-person transactions, many customers assume that if there’s a billing issue, they can simple walk back into the store. You want your “online store” to mirror the experience of an offline store as much as possible. Many online stores create a wonderful before-sale experience, but after the sale is completed, there’s no clear method for dealing with billing issues. For billing questions indicate:

1. When is it appropriate for someone to contact you with a billing question or inquiry? Indicate in your website content if the customer should be contacting another entity instead (ex: bank, credit card company, payment gateway service etc.). This creates a more efficient service process for you, as you reduce the number of unrelated issues submitted. This provides a high level of service for your customers because it saves them time and sends them in the right direction.
2. Preferred Method of Contact for Billing Questions – What is the best way for customers to ask a billing question? Are customers required to submit their billing question via a contact form? What information is required (receipt #, order date, billing name etc.)? Or are they required to call you? The method for asking a billing question should be obvious.
3. What are your operating hours for responding to billing questions – During business hours only?
4. Turnaround time – What can customers expect in terms of how quickly you’re available to respond to billing questions? Billing is a sensitive issue for customers, therefore it is important that this information is presented clearly.

The Resources

Feel free to use the provided Powerpoint Presentation for your notes.

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Day 3: Using Content to Create Trust & Build Confidence

When a new visitor visits your website there are many questions that they need answered as quickly as possible. It doesn’t take much for a visitor to decide that doing business with your organization poses too great of a risk. This is particularly true if the visitor is unfamiliar with you or your company. Online consumers provide very little wiggle room when dealing with unfamiliar organizations. It is up to you to use your web content to minimize the level of risk that an online consumer will typically experience.

The Consumer

What are consumers concerned about anyway?

1. LEGITIMACY: Is this a real business? Am I dealing with a legitimate organization?
2. REPUTATION AND CREDIBILITY: Is this a reputable organization and will I potentially receive a sub-standard product or service?
3. PROTECTION AND SECURITY: Is my personal contact and/or billing information protected? Will I potentially be exposed to ID theft?
4. PRIVACY: What will happen to my information once submitted to your organization? Will it be transferred or sold to third party organizations without my permission, potentially exposing me to an onslaught of spam, junk mail and telemarketing calls?
5. LEVEL OF CUSTOMER SERVICE: Once the business/payment transaction has taken place, are you willing and able to provide customer support?

The Content

Use the Content Matrix (See Day 1) to identify the items that will address the concerns that most online consumers share. You will want to identify standard area(s) in your website design/layout to display this information. It is very important that this information is easily found, as you have less than 10 seconds to convince a new website visitor to remain on your site. Here are a few ideas for creating trust with your website content:

1. Clearly describe your business on the home page in as few words as possible.
2. Use testimonials to build your credibility. It is best that each testimonial clearly displays the name and organization (if applicable) of the writer. Testimonials that are written by a set of initials are not taken as seriously as testimonials written by a full name, which are not taken as seriously as testimonials written by a full name + other supporting information such as an organization or location (city/state).
3. Designate a page or area to display your organizations achievements and any relevant credentials. This will help educate the consumer on you and your organizations’ qualifications.
4. Beef up your contact page. It is best practice if your website includes the following business contact information: Mailing Address, Phone, and Email or a web based Contact Form. You will want to display at least 2 of the 3 options, preferably all three. The mailing address establishes legitimacy. With a mailing address consumers will know that if they want to verify your business, they can do so. Also, displaying a business phone number gives consumers the sense that if, for whatever reason, they don’t have access to email or if your email is unavailable, they have a 2nd point of contact for you.
5. Ensure that your customer service process is visible and apparent. The last thing anyone wants to do is to buy something from someone that isn’t available for questions afterward. The website should clearly state how, when and where to go for questions and concerns.
6. Clearly state your return policy and any ‘money back’ guarantees. Don’t hide this information in a five page Terms document. No one will read that. It’s best to be upfront, which will minimize frustration, manage expectations and avoid miscommunication.
7. Clearly state how/if you will store the consumers information. Provide the cliff notes version; don’t hide it in a lengthy privacy agreement (ex: We won’t sell your data to any third parties at any time, We will only use your information to contact you regarding your purchase etc.). Keep it simple. Otherwise, the consumer will feel that if it’s takes 3500 words to explain what you’re doing with their information, you must be doing something shady.

These are just a few ideas for using your content to build trust & confidence. Keep in mind your target audience and their concerns, then evaluate your content and look for opportunities to create trust and build confidence.

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Day 2: Developing a Customer Focused Content Plan

Taking inventory of your existing content is the first step toward ensuring that your website content provides value to your target audience and is effective in meeting your business goals. Once you’ve documented the content current available, the next step is to (re)define and evaluate your target audience.

The Website Visitor

Who exactly are your target website visitors? In defining the types of visitors you’d like to attract to your website, take it a step beyond “people (with money) who need to buy widgets.” Enhance your target audience definition with a solution-oriented approach.

Target Audience #1: Potential Buyers of my Widget Products

Target Audience #2: Existing/Former Customers

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You get the picture. This exercise forces you to think like your audience. You may want to take it a step further and query your existing customers regarding their initial impression of your site and how your website could provide more value to them today.

The Content

The second part to this exercise is to answer the following questions for each item noted in your content audit. Keep in mind your ideal/target audience as you answer the following questions:

1. Is this content accurate (i.e. are there errors, typos, miscommunications that should be addressed)?
2. Is this content still relevant?
3. Which of my business goals does this support?
4. Who (exactly) would find this content useful? Be specific. (ex: my current customers, customers requiring technical support, potential customers who are making a purchasing decision, the media etc.)
5. How (exactly) does this item provide value to my target audience?
6. Can this item be enhanced further to provide additional relevant information or enhance the visitors experience while browsing my site?

NOTE: If you’re using the Content Matrix provided on Day 1, you may want to add additional columns to document your answers to the questions above.

The Goal

The goal of this exercise is to:

1. Clearly define your target audience and their needs.
2. Determine the existing content that should remain and the items that should be omitted. Any content that doesn’t support your business goals or serve the needs of your target audience should be omitted. You don’t want to water down your message or confuse your visitors with too much or irrelevant information.
3. Determine if additional content is needed to ensure that you’re providing value to your target audience.
4. Identify any content maintenance issues (ex: misspellings, grammatical errors, outdated information).
5. Strategically document your content plan. This will be valuable for future website enhancement projects.

The Resource

Feel free to download this summary in PDF format.

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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Day 1: The Content Audit

Every website owner should review their website periodically to ensure that the content is up-to-date, relevant to their target audience and effective. The first step in this process is to perform a content audit, which involves cataloging and assessing your existing website content. This session will focus on cataloging or taking inventory of your existing content. This phase will serve as the foundation for the remaining activities, therefore it is important that you schedule enough time to perform a careful review.

The Importance of Effective Website Content:

(cliche alert) Content is king. Without effective content, there’s no website. There are many uses for content:

• To inform.
• To answer your visitors/customers questions.
• To manage expectations.
• To build trust & credibility.
• To drive decision-making.
• To entertain.
• To build relationships/community.
• To educate.

A comprehensive content review process will ensuring that your business goals for your website align with the needs of your target audience. Also, you want to ensure that your website is not cluttered with out-dated, ineffective, and unfocused content.

The Goal:

Here are a few important reasons why perform a periodic inventory of your content is important:

1. To ensure that you’re providing value to your target audience – Your website content should be reader or customer-focused. The first step to determining if your content serves the needs of your readers is to take an inventory of the content that exist today.
2. To serve as a reference during website development, content enhancement or web enhancement projects – This step is also critical when planning a new website or website enhancement project to ensure that valuable content stays and invaluable or wasteful content goes.
3. To facilitate website maintenance and emergency planning – It goes without saying that you should backup all website content. Also, knowing the last date an item was updated will give you a better sense of out dated content items. In case of an emergency, you need to know what you have on the website and where to find it (the source).

The Resource:

A content matrix is a great tool for documenting each content item and its attributes. Click the following link to download a copy of a Content Matrix tool that will get you started.

Also, download this summary, which includes a description of the column headings in the Content Matrix file.

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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EPISODE SUMMARY

One of the causes of an unsuccessful business website is lack of planning and research.   In this show I will be identifying tips for researching your competitors.  This is an activity that you should perform prior to implementing a new website or new website enhancement.  This will ensure that your website remains competitive and among the top in your industry.

View/Download Show Notes

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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The Content Planning Guide contains an organized list of the areas of content featured on most small business websites. Feel free to use the guide to check the content items most important to your business. This content guide is helpful in the initial status of planning a website. Once you’ve decided on the content areas, you will need to identify and provide the content for those areas.

Download: Content Planning Guide for Small Businesses

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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This Content Planning Guide contains an organized list of the areas of content featured on most church or religious institution websites. Feel free to use the guide to check the content items most important to your organization. This content guide is helpful in the initial status of planning a website. Once you’ve decided on the content areas, you will need to identify and provide the content for those areas.

Download: Content Planning Guide for Churches and Religious Institutions

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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This Content Planning Guide contains an organized list of the areas of content featured on most community or civic association websites. Feel free to use the guide to check the content items most important to your organization. This content guide is helpful in the initial status of planning a website. Once you’ve decided on the content areas, you will need to identify and provide the content for those areas.

Download: Content Planning Guide for Community/Civic Associations

Kishau Rogers

Kishau Rogers is the President and Founder of Websmith Group, a web application development company. Her mission is to connect businesses with the information and technologies necessary to meet their goals EFFECTIVELY. Kishau Rogers holds a Computer Science Degree from Virginia Commonwealth University and has over sixteen years of experience, which includes web, application and database development. Kishau also speaks, blogs, and writes articles to educate organizations and entrepreneurs on resources and best practices for ensuring effective, dynamic and innovation web solutions.

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