To maximize your marketing activities, online and offline, use your business correspondence documents to ensure that your business contacts know when to call and where to find you.

Business Correspondence Documents include:

1. Your Email Signature
2. Your Business Card(s)
3. Your Company Letterhead
4. Brochures
5. Distributed presentations and other media

Typically most business documents include your name, company name, title, mailing address, phone, fax and email address. Improve on the old standards by doing the following:

1. Clearly State Your Expertise: If your company name and tagline doesn’t suggest your primary line of service, include a descriptive job title and/or expertise. Instead of simply including a boring, vague or campy job title (Sales Director, CEO, Queen of It All etc.), use this as an opportunity to let your contacts know when they should call you. For new business contacts this is helpful when they find your card in the bottom of their briefcases months later. They potentially could not remember meeting you or forget your line of service. It is not always obvious why YOU should be contacted before any other stranger with a similar title.
   
2. Enhance Your Network: If you’re using social media to network and promote your business, include links to your preferred social networking sites such as Twitter, LinkedIn or Facebook. Space is limited; therefore you should only list the site(s) that you have a high priority to promote.
3. Go Above and Beyond The Basics: Use the ‘back’ of the card or extra spaces in your documents to provide useful information/tips, special offers, a call to action (ex: newsletter/blog subscription information), or a resource tool relative to your line of service (ex: maps, measurement conversion charts, appointment reminder etc.). If this area proves to be useful, you will ensure that your business card or document is a “keeper”.

Resources:

A recommended printing company (my current favorite): Moo.Com

For inspiration, visit: Inspiration – Business Card Designs

One Response to “Upgrade! Your Business Correspondence”

1. Jarmaine says:

   March 12, 2009 at 1:29 am

   Informative post. Definitely enjoyed reading it. Thanks.

   Reply