This past January marked the 20th anniversary of Apples screen-shattering introduction to the world. Remember the commercial? The corporate drones, the giant screen featuring Big Brother, the heroine with sledgehammer, and of course the iconic proclamation:
“On January 24th, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like 1984.”
And it wasn’t. Not with the Macintosh, the iMac, the iPod, iPhone, or iPad. But now, in 2014, the unimaginable has happened, Apple and IBM have combined resources for a huge enterprise push.
While the details of the partnership are still being revealed, it appears that it is predominantly a push for Apple to move from the kitchen counters of suburban neighborhoods to becoming a player in national businesses.
This move gives Apple access to IBM’s big data reporting and analytics capabilities, and will also look to utilize IBM’s strength in cloud-based storage. IBM will now be selling Apple iPhones and iPads to its clients across the entire globe, and businesses will be given great freedom when it comes to purchasing. A business can now negotiate with IBM for price breaks on bulk orders, as well as a new leasing option.
According to TechCrunch, IBM MobileFirst for iOS will be available for the applications and will feature “apps created and designed to give specific industries solutions tailored to their unique problems.” These applications should help both companies reach a wider, enterprise base.
AppleCare for Enterprise is included in this partnership as well, and will provide 24-hour customer service via phone and the web, as well as the on-site support offered for IBM’s workforce.
This merger is sure to upset many Apple purists, but the reality is that other technology companies like have already started “think differently.” The days of an Apple monopoly on innovation and creativity are over. I believe; now, the best thing to do is sit back and see what these two superpowers can create together.